Take a seat at Den Den Cafe Asiana for an inviting cafe experience in the heart of Providence, RI. Den Den Cafe Asiana, located in the heart of Providence, offers a unique blend of Korean and Japanese cuisine and a hand-crafted drink menu. As a brand designer, I aimed to reflect the intersection of modern and traditional influences.

The challenge was to visually capture the essence of both traditional Korean aesthetics and the modern cafe experience, ensuring that the branding appealed to a diverse, contemporary audience while staying true to the cafe's cultural roots.

I integrated the traditional Korean flower shape as the central symbol to represent heritage and expanded it into modern design applications.